A Place Called Today backdrop
โ— VERDICT: Disaster
Expert Verified

Is A Place Called Today a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $30M, A Place Called Today is declared a Disaster.

๐Ÿ“Š Box Office Snapshot

Budget$50M
Box Office$30M
Profit / Loss -$20M
Return on Investment (ROI) -40%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

๐Ÿ“” Detailed Verdict Analysis

๐Ÿ“œ Detailed Financial Report

In the competitive landscape of 1972, A Place Called Today debuted as a Drama film with significant commercial expectations. The production path for this project involved significant capital, with a reported budget of approximately $50M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

๐Ÿ“ˆ Collection Trajectory

The box office journey for A Place Called Today has culminated in a worldwide gross of approximately $30M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of -40%. Despite the hype, the ticket sales faced headwinds, resulting in a total that fell short of the necessary threshold for theatrical profitability.

โš–๏ธ Profitability & Verdict

Analyzing the multiplier effect and market sentiment, A Place Called Today navigated the competitive landscape with an audience reception score of 3/10. When weighing the production costs against the global returns, A Place Called Today is effectively categorized as a Disaster. The outcome highlights the risks involved in big-budget filmmaking when audience alignment is missed.

๐Ÿ” Comparables

In the context of other Drama releases, the performance of A Place Called Today will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 1972 box office narrative.