BUDGET$50.0M
VERDICT Disaster
Butch Up! backdrop
VERDICT: Disaster
Expert Verified

Is Butch Up! a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $30.0M, Butch Up! is declared a Disaster.

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Box Office Snapshot

Budget$50.0M
Box Office$30.0M
Profit / Loss -$20.0M
Return on Investment (ROI) -40%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

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Detailed Verdict Analysis

Detailed Financial Report

Marking its arrival in 2022, Butch Up! positioned itself as a Romance film aiming for mass appeal. The production path for this project involved significant capital, with a reported budget of approximately $50.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

Collection Trajectory

The box office journey for Butch Up! has culminated in a worldwide gross of approximately $30.0M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of -40%. The underwhelming numbers suggest a disconnect with the intended audience, limiting the film's potential for a long theatrical life.

Profitability & Verdict

Analyzing the multiplier effect and market sentiment, Butch Up! navigated the competitive landscape with an audience reception score of 0/10. When weighing the production costs against the global returns, Butch Up! is effectively categorized as a Disaster. This result will likely prompt a re-evaluation of budget strategies for similar genre entries moving forward.

Comparables

In the context of other Romance releases, the performance of Butch Up! will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 2022 box office narrative.

Audience Reception

Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.

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IMDb

Unfortunately, the audience response has been largely negative.

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