This Is Always backdrop
VERDICT: Disaster
Expert Verified

Is This Is Always a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $30.0M, This Is Always is declared a Disaster.

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📊 Box Office Snapshot

Budget$50.0M
Box Office$30.0M
Profit / Loss -$20.0M
Return on Investment (ROI) -40%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

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📔 Detailed Verdict Analysis

📜 Detailed Financial Report

Marking its arrival in NaN, This Is Always positioned itself as a highly anticipated release aiming for mass appeal. The production path for this project involved significant capital, with a reported budget of approximately $50.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

📈 Collection Trajectory

The box office journey for This Is Always has culminated in a worldwide gross of approximately $30.0M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of -40%. Despite the hype, the ticket sales faced headwinds, resulting in a total that fell short of the necessary threshold for theatrical profitability.

⚖️ Profitability & Verdict

Analyzing the multiplier effect and market sentiment, This Is Always navigated the competitive landscape with an audience reception score of 0/10. When weighing the production costs against the global returns, This Is Always is effectively categorized as a Disaster. This result will likely prompt a re-evaluation of budget strategies for similar genre entries moving forward.

🔍 Comparables

In the context of other contemporary releases, the performance of This Is Always will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the NaN box office narrative.

🍿 Audience Reception

Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.

0.0
IMDb

Unfortunately, the audience response has been largely negative.

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