Is Under Wraps a Hit or Flop? Official Box Office Record & Profit Analysis
The official verdict is out. With a worldwide gross of $75.0M, Under Wraps is declared a Average.
Box Office Visualization
* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).
Detailed Verdict Analysis
Detailed Financial Report
Under Wraps, released in 1997, entered the cinematic marketplace as a Comedy / Family / Horror / TV Movie film. The production path for this project involved significant capital, with a reported budget of approximately $50.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.
Collection Trajectory
The box office journey for Under Wraps has culminated in a worldwide gross of approximately $75.0M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of 50%. Although not a breakout sensation, the collection figures demonstrate a reliable performance that contributes to the studio's annual slate.
Profitability & Verdict
Analyzing the multiplier effect and market sentiment, Under Wraps navigated the competitive landscape with an audience reception score of 5.5/10. When weighing the production costs against the global returns, Under Wraps is effectively categorized as a Average. A solid success that demonstrates effective resource allocation and content-market fit.
Comparables
In the context of other Comedy releases, the performance of Under Wraps will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 1997 box office narrative.
Audience Reception
Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.