What? backdrop
VERDICT: Average
Expert Verified

Is What? a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $75,000,000.00, What? is declared a Average.

📊 Box Office Snapshot

Budget$50,000,000.00
Box Office$75,000,000.00
Profit / Loss +$25,000,000.00
Return on Investment (ROI) 50%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

📔 Detailed Verdict Analysis

📜 Detailed Financial Report

What?, released in 1972, entered the cinematic marketplace as a Comedy film. The production path for this project involved significant capital, with a reported budget of approximately $50,000,000.00. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

📈 Collection Trajectory

The box office journey for What? has culminated in a worldwide gross of approximately $75,000,000.00. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of 50%. While the film found its footing, the margins suggest a moderate transition from theatrical exhibition to overall profitability, likely relying on secondary revenue streams.

⚖️ Profitability & Verdict

Analyzing the multiplier effect and market sentiment, What? navigated the competitive landscape with an audience reception score of 5.4/10. When weighing the production costs against the global returns, What? is effectively categorized as a Average. It delivers a respectable return, ensuring confidence in future projects of similar scale.

🔍 Comparables

In the context of other Comedy releases, the performance of What? will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 1972 box office narrative.