Performance & Direction: Bait Review
Last updated: February 16, 2026
Quick Verdict: Hit or Flop?
Is Bait (2012) worth watching? According to our cinematic analysis, the film stands as a ABOVE AVERAGE with a verified audience rating of 5.7/10. Whether you're looking for the box office collection, ending explained, or parents guide, our review covers everything you need to know about this Horror.
Cast Performances: A Masterclass
The success of any Horror is often anchored by its ensemble, and Bait features a noteworthy lineup led by Xavier Samuel . Supported by the likes of Richard Brancatisano and Sharni Vinson , the performances bring a palpable realism to the scripted words.
Performance Analysis: While the cast delivers competent and professional performances, they are occasionally hampered by a script that leans into familiar archetypes.
Final Verdict: Is it Worth Watching?
Story & Plot Summary: Bait
Quick Plot Summary: Released in 2012, Bait is a Horror film directed by Kimble Rendall. The narrative crafts an atmosphere of dread and suspense, using psychological terror and visual scares. This summary provides a scannable look at the movie's central conflict involving Xavier Samuel.
Story Breakdown
The horror unfolds through carefully crafted atmosphere and escalating dread. A freak tsunami traps shoppers at a coastal Australian supermarket inside the building ... along with a 12-foot great white shark. Director Kimble Rendall uses both psychological terror and visceral scares, building tension through what's unseen as much as what's shown. The pacing allows for breathing room between scares, making each frightening moment more effective.
Narrative Structure
- Opening Hook: An unsettling prologue sets the ominous tone, hinting at the terror to come while establishing the rules of this world.
- Character Arc: Character development is present but somewhat formulaic, following familiar patterns without adding fresh perspectives to the genre.
- Climax & Resolution: The final act escalates the terror to its peak, forcing characters to confront the source of horror directly.
Ending Explained: Bait
Ending Breakdown: Directed by Kimble Rendall, Bait attempts to tie together its various plot elements. The finale presents its approach to horror resolution.
The conclusion addresses the core thematic questions involving Xavier Samuel, offering viewers material for post-viewing discussion.
Ending Analysis:
- Narrative Resolution: The story concludes by addressing its primary narrative threads, providing closure while maintaining some ambiguity.
- Character Arcs: Character journeys reach their narrative endpoints, reflecting the film's thematic priorities.
- Thematic Payoff: The ending reinforces the horror themes established throughout the runtime.
The final moments of Bait reflect the filmmakers' creative choices, offering an ending that aligns with the film's tone and style.
Who Should Watch Bait?
Consider Watching If:
- You're a completist for Horror films
- You're curious despite mixed reviews
- You have low expectations and want casual entertainment
Box Office Collection: Bait
| Metric / Region | Collection (Approx) |
|---|---|
| Production Budget | $33.5M |
| Worldwide Gross | $32.5M |
| Trade Verdict | FINANCIAL DISAPPOINTMENT |
Bait Budget
The estimated production budget for Bait is $33.5M. This figure covers principal photography, talent acquisitions, and visual effects. When accounting for global marketing and distribution, the break-even point is typically 2x the base production cost.
Top Cast: Bait
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Where to Watch Bait Online?
Streaming Hub📺 Stream on
Amazon Prime Video
Amazon Prime Video with AdsBait Parents Guide & Age Rating
2012 AdvisoryWondering about Bait age rating or if it's safe for kids? Here is our cinematic advisory:
⏱️ Runtime & Duration
The total runtime of Bait is 93 minutes (1h 33m). Ensuring you have enough time for the full cinematic experience.
Verdict Summary
Analyzing the overall audience sentiment, verified rating of 5.7/10, and global performance metrics, Bait is classified as a ABOVE AVERAGE. It remains an essential part of the 2012 cinematic calendar.
Frequently Asked Questions
Is Bait worth watching?
Bait is definitely worth watching if you enjoy Horror movies. It has a verified rating of 5.7/10 and stands as a ABOVE AVERAGE in our box office analysis.
Where can I find Bait parents guide and age rating?
The official parents guide for Bait identifies it as R. Our detailed advisory section above covers all content warnings for families.
What is the total runtime of Bait?
The total duration of Bait is 93 minutes, which is approximately 1h 33m long.
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How Bait Compares & Where it Ranks
Critic Reviews for Bait
Sharkunami Gone Barmy! When a tsunami traps shoppers inside a coastal Australian supermarket, their survival prospects are reduced even further when Great White Sharks find their way into the area. It's as nutty as it sounds, a bonkers but wonderfully genius premise is played out with "B" movie heart and a smile on its face. Standard rules apply, there's a myriad of characters who are in need of redemption or reconciliations, and of course it's a time for heroes and villains to thrust themselves forward. Action and suspense is never far away, and neither is blood! There's even some humour to be found, especially with a bickering couple of teenage lovers. Some of the CGI is poor and as is the norm with this type of film, there's daft scenes that ask you to just roll with it. If you can do that then there's a good time to be had here. 6/10
Not a bad Shark horror film, since Jaws. The Aussies never disappoint.
**Bait isn't groundbreaking or particularly impressive but slightly edges out typical low-budget shark flicks with a creative setting.** Bait's concept and setting bear similarities to 2019's alligator thriller Crawl. A tsunami traps a small band of survivors in a flooded underground supermarket with hungry man-eating great whites. The quality doesn't rise to the level of The Shallows or Crawl, but it's pretty solid for a non-Hollywood 3D low-budget film. I was expecting a goofy shark film with dreadful performances (which I love) and was surprised by something a little better. Don't get me wrong, it isn't a gold standard for anything, but in a subgenre built on low-budget cheesiness, Bait shows a little more effort than most.
Next time you hear that your local supermarket is having a snap sale - think twice! These folks found themselves shopping for eggs one minute, then they are trapped by an enormous tsunami wave where the aisles have swapped their wayward trolleys for an hungry great white shark. Fortunately, one of their number stuck atop the shelves is "Josh" (Xavier Samuel) who used to be a lifeguard. Now he works in the shop too, so has even more extra specialist knowledge. Not so luckily, he has baggage and his ex-girlfriend, her new boyfriend and some some other unsavoury types who all need preserving from "Jaws" little cousin to deal with too. What follows is straight out of the "Janet and John" book of apex predator stories. You know somebody will get eaten, somebody will get mauled and of course, hopefully, the hunky hero will save the day before... The production is what really let's this down. Not that the acting will ever be troubling an Oscars jury, but the dialogue is banal and the visual effects frequently look like some CGI from an ordinary bath tub. The sharks deserve every meal they can get - but to be fair I'd have fed them those behind the camera before the "bait" they are actually presented with. It's typical sci-fi channel fayre. By no means the worst of the genre, but still pretty chewy.
movieMx Verified
This review has been verified for accuracy and editorial quality by our senior cinematic analysts.
This analysis is compiled by our editorial experts using multi-source verification and audience sentiment data for maximum accuracy.











