Is It's Not Forever Worth Watching?
Answer: Maybe not, It's Not Forever is likely a skip if you enjoy Drama movies.
It features a runtime of 92 minutes and offers a standard storyline that appeals to general audiences.

Verdict:It's Not Forever is a confirmed FLOP based on our analysis of audience ratings and box office momentum.
With a rating of 3.0/10, it has delivered a mixed experience for fans of the Drama genre.
Answer: Maybe not, It's Not Forever is likely a skip if you enjoy Drama movies.
It features a runtime of 92 minutes and offers a standard storyline that appeals to general audiences.
Last updated: January 13, 2026
Released in the dynamic cinematic landscape of 2019, It's Not Forever emerges as a significant entry in the Drama domain. The narrative core of the film focuses on a sophisticated exploration of Most of us say the word "Mama" without thinking. Unlike standard genre fare, It's Not Forever attempts to deconstruct traditional tropes, offering a conventional take on its central themes.
The screenplay, appearing to prioritize narrative momentum and immediate impact, sets a stage where the stakes feel personal yet universal. Under the directorial eye of Evgeniya Yatskina, every scene is crafted to contribute to the atmospheric weight of the story, ensuring that the Drama elements serve the larger narrative arc rather than just providing spectacle.
The success of any Drama is often anchored by its ensemble, and It's Not Forever features a noteworthy lineup led by Agrippina Steklova. Supported by the likes of Olga Lapshina and Yana Esipovich, the performances bring a palpable realism to the scripted words.
Performance Analysis: While the cast delivers competent and professional performances, they are occasionally hampered by a script that leans into familiar archetypes. However, the sheer charisma of Agrippina Steklova, Olga Lapshina, Yana Esipovich manages to keep the audience invested through the film's more predictable sequences. In the broader context of 2019 cinema, these performances stand as a testament to the evolving standards of acting within the Drama space.
From a technical perspective, It's Not Forever is a marvel of 21st-century filmmaking. The cinematography, utilizing a moody and atmospheric color palette, significantly enhances the world-building aspects of the production. Each frame seems calculated to guide the viewer's emotional response, whether through wide, sweeping vistas or tight, claustrophobic close-ups that emphasize character isolation.
Technical Excellence: The production design and visual effects provide a solid foundation for the story, ensuring that the world of the film feels lived-in and authentic, even when the narrative logic falters. Furthermore, the sonic landscape—comprising both the score and sound design—adds a layer of subtextual narrative that rewards attentive viewers.
The structure of It's Not Forever follows a sophisticated brisk pace. Over its 92 minute duration, the film manages to balance exposition with action in a way that remains consistently entertaining. The second act, often the most difficult to manage, serves here as a crucible for character growth, leading toward a climax that feels both inevitable and surprising.
Critically, the editing choices by the team help maintain a narrative tension that rarely wavers. The sharp, concise editing ensures that not a single frame is wasted, making the film ideal for a modern audience that values efficiency in storytelling.
Beyond its immediate entertainment value, It's Not Forever resonates with contemporary social and cultural themes prevalent in the Drama landscape of 2026. It addresses concepts such as the nature of heroism and personal legacy with a level of maturity that is often missing from major releases.
This cultural relevance is likely why it has garnered a 3/10 rating on our platform. Films like this bridge the gap between niche interest and global appeal, proving that stories rooted in specific human experiences can find a home with audiences worldwide, from the US and UK to India and beyond.
Analyzing the plot deeper, It's Not Forever is more than just its synopsis. It is an inquiry into the complexity of relationships. Most of us say the word "Mama" without thinking. But there are children who have never uttered this word in their lives. The film is about these children, orphans. In these children, no less love than in each of us. And they are waiting. Sometimes too long. But they never cease to believe for a second that one day they will be able to say this simple word. The word "Mama" ...
The philosophical underpinnings of the third act suggest a worldview that is standard for its genre yet executed with high professional polish. This is not just a commercial product; it is a piece of art that invites discussion long after the credits have finished rolling.
In summary, our editorial assessment of It's Not Forever (2019) is overwhelmingly negative. With an audience rating of 3/10 and strong performance metrics in the Drama categories, it stands as a highly recommended experience for genre enthusiasts.
Whether you choose to experience it for the stellar performances from Agrippina Steklova, Olga Lapshina, Yana Esipovich or the visual majesty of its technical execution, It's Not Forever is a significant contribution to the cinema of 2019. It represents the kind of filmmaking that movieMx is proud to champion—original, bold, and ultimately, deeply human.
Apple TV
Apple TVAnalyzing the audience sentiment, IMDb rating of 3/10, and global collection metrics, It's Not Forever stands as a challenging project for the creators. It remains an essential piece of the 2019 cinematic year.
It's Not Forever is considered a flop based on audience ratings of 3/10 and lower collections.
Based on the low rating of 3/10, It's Not Forever may not be worth watching unless you are a die-hard fan.
It's Not Forever may be available for rent or purchase on digital platforms like Apple TV, Google Play, or Amazon Prime Video. Specific streaming availability can vary by country.
Most of us say the word "Mama" without thinking. But there are children who have never uttered this word in their lives. The film is about these children, orphans. In these children, no less love than in each of us. And they are waiting. Sometimes too long. But they never cease to believe for a second that one day they will be able to say this simple word. The word "Mama" ...