The Campaign

  • 2012
  • R
  • 85m
movieMx RATING
5.8/101.8K
VERDICT
ABOVE AVERAGE
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Performance & Direction: The Campaign Review

Last updated: February 17, 2026

movieMx Editorial Team
REVIEWED BY

movieMx Editorial Team

🔍 Cinematic Analysis Expert

Leading cinematic analysis expert with over 10 years of experience in Bollywood and Hollywood box office tracking. Reviewed 500+ films with a focus on narrative structure and commercial profitability.

📅 Updated: February 17, 2026 🎟️ Verified Viewing

🎬 Quick Verdict: Hit or Flop?

Is The Campaign (2012) worth watching? According to our cinematic analysis, the film stands as a ABOVE AVERAGE with a verified audience rating of 5.8/10. Whether you're looking for the box office collection, ending explained, or parents guide, our review covers everything you need to know about this Comedy.

🎭 Cast Performances: A Masterclass

The success of any Comedy is often anchored by its ensemble, and The Campaign features a noteworthy lineup led by Will Ferrell . Supported by the likes of Zach Galifianakis and Jason Sudeikis , the performances bring a palpable realism to the scripted words.

Performance Analysis: While the cast delivers competent and professional performances, they are occasionally hampered by a script that leans into familiar archetypes.

💡 Final Verdict: Is it Worth Watching?

In summary, our editorial assessment of The Campaign (2012) is mixed. With an audience rating of 5.8/10, it stands as a decent one-time watch.
Result: ABOVE AVERAGE
Based on verified audience sentiment and box office trajectory, The Campaign stands as a ABOVE AVERAGE.

Story & Plot Summary: The Campaign

Quick Plot Summary: Released in 2012, The Campaign is a Comedy film directed by Jay Roach. The narrative brings laughter through sharp writing and comedic timing, providing amusement while touching on deeper societal themes. This summary provides a scannable look at the movie's central conflict involving Will Ferrell.

Story Breakdown

The comedic structure relies on both situational humor and character-based comedy. Two rival politicians compete to win an election to represent their small North Carolina congressional district in the United States House of Representatives. The production finds humor in relatable situations while maintaining narrative momentum. The jokes serve the story, with callbacks that reward attentive viewers.

Narrative Structure

  • Opening Hook: The opening establishes the comedic tone and introduces the central conflict through humor and character quirks.
  • Character Arc: Character development is present but somewhat formulaic, following familiar patterns without adding fresh perspectives to the genre.
  • Climax & Resolution: The comedic climax ties together recurring jokes and character arcs, delivering both laughs and emotional satisfaction.

Ending Explained: The Campaign

Ending Breakdown: Directed by Jay Roach, The Campaign attempts to tie together its various plot elements. The finale presents its approach to comedy resolution.

The conclusion addresses the core thematic questions involving Will Ferrell, offering viewers material for post-viewing discussion.

Ending Analysis:

  • Narrative Resolution: The story concludes by addressing its primary narrative threads, providing closure while maintaining some ambiguity.
  • Character Arcs: Character journeys reach their narrative endpoints, reflecting the film's thematic priorities.
  • Thematic Payoff: The ending reinforces the comedy themes established throughout the runtime.

The final moments of The Campaign reflect the filmmakers' creative choices, offering an ending that aligns with the film's tone and style.

Who Should Watch The Campaign?

Consider Watching If:

  • You're a completist for Comedy films
  • You're curious despite mixed reviews
  • You have low expectations and want casual entertainment

Box Office Collection: The Campaign

Metric / RegionCollection (Approx)
Production Budget $95.0M
Worldwide Gross $104.9M
Trade Verdict FINANCIAL DISAPPOINTMENT

The Campaign Budget

The estimated production budget for The Campaign is $95.0M. This figure covers principal photography, talent acquisitions, and visual effects. When accounting for global marketing and distribution, the break-even point is typically 2x the base production cost.

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Top Cast: The Campaign

All Cast & Crew →
Will Ferrell
Will FerrellCam Brady
Zach Galifianakis
Zach GalifianakisMarty Huggins
Jason Sudeikis
Jason SudeikisMitch Wilson
Dylan McDermott
Dylan McDermottTim Wattley
Sarah Baker
Sarah BakerMitzi Huggins
John Lithgow
John LithgowGlen Motch
Dan Aykroyd
Dan AykroydWade Motch
Brian Cox
Brian CoxRaymond
Grant Goodman
Grant GoodmanClay Huggins
Kya Haywood
Kya HaywoodDylan/Clay Huggins
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Where to Watch The Campaign Online?

Streaming Hub

🎟️ Rent on

Google Play MoviesGoogle Play Movies
YouTubeYouTube
Amazon VideoAmazon Video

🏷️ Buy on

Google Play MoviesGoogle Play Movies
YouTubeYouTube

The Campaign Parents Guide & Age Rating

2012 Advisory
R

Official Age Rating

Wondering about The Campaign age rating or if it's safe for kids? Here is our cinematic advisory:

The Campaign is rated R. It is intended for mature audiences only.

⏱️ Runtime & Duration

The total runtime of The Campaign is 85 minutes (1h 25m). Ensuring you have enough time for the full cinematic experience.

Verdict Summary

Analyzing the overall audience sentiment, verified rating of 5.8/10, and global performance metrics, The Campaign is classified as a ABOVE AVERAGE. It remains an essential part of the 2012 cinematic calendar.

ABOVE AVERAGE
Official movieMx status for The Campaign. Rating: 5.8/10

Frequently Asked Questions

Is The Campaign worth watching?

The Campaign is definitely worth watching if you enjoy Comedy movies. It has a verified rating of 5.8/10 and stands as a ABOVE AVERAGE in our box office analysis.

Where can I find The Campaign parents guide and age rating?

The official parents guide for The Campaign identifies it as R. Our detailed advisory section above covers all content warnings for families.

What is the total runtime of The Campaign?

The total duration of The Campaign is 85 minutes, which is approximately 1h 25m long.

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Critic Reviews for The Campaign

🛡️

movieMx Verified

This review has been verified for accuracy and editorial quality by our senior cinematic analysts.

This analysis is compiled by our editorial experts using multi-source verification and audience sentiment data for maximum accuracy.

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Expert Consensus
Live Rating
MOVIEMX
★ 5.8
The Campaign
<a href="https://moviemx.in/review/the-campaign-77953" target="_blank" style="text-decoration:none;"><div style="background:#121212;border:1px solid #f5c518;border-radius:12px;padding:15px;width:180px;text-align:center;font-family:sans-serif;box-shadow:0 10px 20px rgba(0,0,0,0.3);"><div style="color:#f5c518;font-size:10px;font-weight:900;letter-spacing:2px;">MOVIEMX</div><div style="color:white;font-size:28px;font-weight:900;margin:8px 0;">★ 5.8</div><div style="color:#888;font-size:12px;font-weight:500;">The Campaign</div></div></a>

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