This Thing Called Love (1940) movie backdrop
This Thing Called Love (1940) movie poster
194098 minRomance, Comedy

This Thing Called Love

This Thing Called Love Movie Hit or Flop?

HIT

Verdict:This Thing Called Love is a confirmed HIT based on our analysis of audience ratings and box office momentum.

With a rating of 8.0/10, it has delivered a compelling experience for fans of the Romance, Comedy genre.

Is This Thing Called Love Worth Watching?

Answer: Yes, This Thing Called Love is definitely worth watching if you enjoy Romance movies.

It features a runtime of 98 minutes and offers a solid storyline that appeals to general audiences. Bottom Line: Highly recommended!

8.04 votes
98Minutes
1940Release Year
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This Thing Called Love Review

Last updated: January 10, 2026

🎬 The Premise

Released in 1940, This Thing Called Love enters the Romance genre with a narrative focused on Two professional people marry, but the wife insists that they be celibate for the first three months to make sure they are truly compatible. Under the direction of Alexander Hall, the film attempts to weave detailed character arcs with visual storytelling.

🎭 Cast & Performance

The film is anchored by performances from Rosalind Russell, Melvyn Douglas, Binnie Barnes. The chemistry between the leads drives the emotional core of the movie, making the stakes feel genuine.

🎥 Technical Aspects & Direction

From a technical standpoint, This Thing Called Love offers a visually stunning presentation. The cinematography aligns well with the tone, keeping the narrative moving at a brisk pace.

📺 Where to Watch

As of January 2026, This Thing Called Love is available in theaters worldwide. For streaming audiences in the US and UK, look for availability on major platforms roughly 45 days after the theatrical release. Check your local listings for specific showtimes.

📝 Final Thoughts

With an audience rating of 8/10, the reception has been acclaimed. For fans of Romance, Comedy, it serves as a worthy addition to the watchlist.

Cast of This Thing Called Love

  • Rosalind Russell – Ann Winters
  • Melvyn Douglas – Tice Collins
  • Binnie Barnes – Charlotte Campbell
  • Allyn Joslyn – Harry Bertrand
  • Gloria Dickson – Florence Bertrand

Top Highlights

Rosalind Russell
Rosalind RussellAnn Winters
Melvyn Douglas
Melvyn DouglasTice Collins
Binnie Barnes
Binnie BarnesCharlotte Campbell
Allyn Joslyn
Allyn JoslynHarry Bertrand
Gloria Dickson
Gloria DicksonFlorence Bertrand
Lee J. Cobb
Lee J. CobbJulio Diestro
Gloria Holden
Gloria HoldenGenevieve Hooper
Paul McGrath
Paul McGrathGordon Daniels
Leona Maricle
Leona MaricleRuth Howland
Don Beddoe
Don BeddoeTom Howland

Final Verdict

Analyzing the audience sentiment, IMDb rating of 8/10, and global collection metrics, This Thing Called Love stands as a successful venture for the creators. It remains an essential piece of the 1940 cinematic year.

Frequently Asked Questions

Is This Thing Called Love movie hit or flop?

This Thing Called Love is considered a hit based on audience response and box office performance. With a rating of 8/10, it's highly recommended for fans of Romance, Comedy movies.

Is This Thing Called Love worth watching?

Yes, This Thing Called Love is definitely worth watching! It's a must-watch hit for fans of Romance, Comedy cinema.

What genre is This Thing Called Love?

This Thing Called Love is a Romance, Comedy movie that Two professional people marry, but the wife insists that they be celibate for the first three months to make sure they are truly compatible....

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Expert Consensus
Live Rating
MOVIEMX
★ 8.0
This Thing Called Love
<a href="https://moviemx.in/review/this-thing-called-love-224241" target="_blank" style="text-decoration:none;"><div style="background:#121212;border:1px solid #f5c518;border-radius:12px;padding:15px;width:180px;text-align:center;font-family:sans-serif;box-shadow:0 10px 20px rgba(0,0,0,0.3);"><div style="color:#f5c518;font-size:10px;font-weight:900;letter-spacing:2px;">MOVIEMX</div><div style="color:white;font-size:28px;font-weight:900;margin:8px 0;">★ 8.0</div><div style="color:#888;font-size:12px;font-weight:500;">This Thing Called Love</div></div></a>

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