Is It Happens Every Thursday Worth Watching? Honest Movie Review & Audience Verdict (1953)

📖 The Core Premise

With the release of It Happens Every Thursday (1953), audiences are invited back into the world of Comedy. At its heart, the film explores complex themes wrapped in a compelling storyline. As the plot unfolds, we see characters navigating a world where stakes are high. "New York reporter Bob MacAvoy is persuaded by pregnant wife Jane to buy a broken-down weekly newspaper in Eden, California. They have humorous problems with small town mores and eccentric citizens. But their schemes to increase circulation get them in over their heads."

🎬 Performance & Direction

A movie's success often hinges on its execution. While not a career-best, Loretta Young's presence adds a necessary stability to the proceedings. The direction aims to balance pacing with character development, a hallmark of good Comedy. While there are moments of brilliance, the pacing occasionally dips.

🤔 Why You Should Watch (or Skip)

Is It Happens Every Thursday worth your time? If you appreciate Comedy films that take risks, this is likely a decent one-time watch. However, if you are looking for a flawless masterpiece, you might find some plot points predictable.

🏆 Final Verdict

Ultimately, It Happens Every Thursday is a mixed bag with some redeeming qualities. With a runtime of 80 minutes, it asks for a significant time investment, but for the right audience, it pays off.

Our recommendation: Watch on OTT.