Profit & Loss Analysis

Is So This Is Love Worth Watching? Honest Movie Review & Audience Verdict (1928)
So This is Love? was another early Frank Capra production for fledgling Columbia Pictures. The hero, dress designer Jerry McGuire (William Collier Jr.), is tired of being considere...
✨ The Quick Verdict
If you are a fan of Romance, Comedy cinema, then So This Is Love offers a standard experience that justifies its existence in the 1928 landscape.
👥 Target Audience
📔 Detailed Analysis
📖 The Core Premise
So This Is Love returns to the screen in 1928, bringing a fresh narrative to the Romance, Comedy genre. At its heart, the film explores complex themes wrapped in a compelling storyline. As the plot unfolds, we see characters navigating a world where stakes are high. "So This is Love? was another early Frank Capra production for fledgling Columbia Pictures. The hero, dress designer Jerry McGuire (William Collier Jr.), is tired of being considered a wimp. After business hours, Jerry secretly takes boxing lessons, enabling him to knock the stuffings out of his burly rival Spike Mullins (Johnnie Walker). Jerry's newfound pugilistic skills wins him the affections of store clerk Hilda Jensen (Shirley Mason), who's just car-razy about "cave men." Filmed in a fast three weeks, So This is Love? was completed before Frank Capra's Matinee Idol but released afterward. Leading lady Shirley Mason was the sister of Viola Dana, who starred in Capra's initial Columbia effort, That Certain Thing."
🎬 Performance & Direction
A movie's success often hinges on its execution. While not a career-best, Shirley Mason's presence adds a necessary stability to the proceedings. The direction aims to balance pacing with character development, a hallmark of good Romance. While there are moments of brilliance, the pacing occasionally dips.
🤔 Why You Should Watch (or Skip)
Is So This Is Love worth your time? If you appreciate Romance, Comedy films that take risks, this is likely a decent one-time watch. However, if you are looking for a flawless masterpiece, you might find some plot points predictable.
🏆 Final Verdict
Ultimately, So This Is Love is a mixed bag with some redeeming qualities.
With a runtime of 56 minutes, it asks for a significant time investment, but for the right audience, it pays off.
Our recommendation: Watch on OTT.
⏳ Time Investment
At approximately 0.9 hours, the film requires a standard time commitment.