Profit & Loss Analysis

Is They Knew What They Wanted Worth Watching? Honest Movie Review & Audience Verdict (1940)
While courting a young woman by mail, a rich farmer sends a photograph of his foreman instead of his own, which leads to complications when she accepts his marriage proposal....
✨ The Quick Verdict
If you are a fan of Drama, Romance cinema, then They Knew What They Wanted offers a standard experience that justifies its existence in the 1940 landscape.
👥 Target Audience
📔 Detailed Analysis
📖 The Core Premise
They Knew What They Wanted stands as a 1940 entry that attempts to leave its mark on the Drama, Romance landscape. At its heart, the film explores complex themes wrapped in a compelling storyline. As the plot unfolds, we see characters navigating a world where stakes are high. "While courting a young woman by mail, a rich farmer sends a photograph of his foreman instead of his own, which leads to complications when she accepts his marriage proposal."
🎬 Performance & Direction
A movie's success often hinges on its execution. Carole Lombard does well with the material given, though the script occasionally limits their range. The direction aims to balance pacing with character development, a hallmark of good Drama. While there are moments of brilliance, the pacing occasionally dips.
🤔 Why You Should Watch (or Skip)
Is They Knew What They Wanted worth your time? If you appreciate Drama, Romance films that take risks, this is likely a decent one-time watch. However, if you are looking for a flawless masterpiece, you might find some plot points predictable.
🏆 Final Verdict
Ultimately, They Knew What They Wanted is a mixed bag with some redeeming qualities.
With a runtime of 96 minutes, it asks for a significant time investment, but for the right audience, it pays off.
Our recommendation: Watch on OTT.
⏳ Time Investment
At approximately 1.6 hours, the film requires a standard time commitment.